Magazines
Samples of published articles
Author: Koen Stegeman
Magazine: Tijdschrift voor Marketing (Marketing Magazine), February 2007
‘Riddles in advertising don’t work’
Visual riddles in advertising attract no more attention than conventional advertising. Dr. Paul Ketelaar (46) and Dr. Marnix van Gisbergen (32) came to this conclusion in their joint promotion study on the effects of riddle-type or ‘open’ advertisements. This same study showed that advertisers are in fact using precisely this type of ad more frequently.
Author: Koen Stegeman
Magazine: Computable, 8 December 2006
Profit by sharing strategic market information in an extranet
An extranet for exchanging information with customers and/or suppliers. Nationale Nederlanden has one. Douwe Egberts has one. Delta Lloyd has one. But does it really deliver anything? Yes, says Dr. Willem Smit. Provided one deals with various types of information in segmented fashion and priority is given to sharing strategic market information.
Author: Koen Stegeman
Magazine: CRN, November 2006
Wireless or completely wireless?
Wireless networks. Which technologies can you use as reseller? And what are the possible environments and situations in which you can utilize wireless technologies? The best advice: use ‘ordinary’ WLAN technology in the first instance, but take a look at true wireless technology, or MESH.
Author: Koen Stegeman
Magazine: Tijdschrift voor Marketing, october 2006
Six ways to persuade your customers
How do you persuade (potential) customers? By keeping six basic principles of persuasion in the back of your mind when you approach the market. The brain behind this is the American professor Robert Cialdini. He does warn against dishonest use or manipulation: this is likely to have a counterproductive effect.
Author: Koen Stegeman
Magazine: Tijdschrift voor Marketing 2006, April 2006
Monday is a good day to advertise
Attention media planners! A large ad in a thin paper gets the highest scores. This has been shown in analyses on Cebuco-data by individuals such as Dr. Edith Smit (38), Director of Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC – Foundation for Scientific Research in Commercial Communication). Outreach and effect were measured by means of the advertising contact score in this study.
Author: Koen Stegeman
Magazine: CRN, March 2006
Strategy determines storage technology
The market for back-up & restore solutions has grown rapidly in recent times according to the research bureau IDC. But how can you best place this in the market as reseller? And what are current developments?
Author: Koen Stegeman
Magazine: Computable, 20 January 2006
Telecom companies seek back-up for UMTS
UMTS (Universal Mobile Telecommunications Systems) will be considerably faster with the introduction of HSDPA (High-speed Downlink Packet Access). But this does not mean that EDGE (Enhanced Data Rates for GSM Evolution) and GPRS (General Packet Radio Service) should be written off. On the contrary, many telecommunications providers in less populated areas of Europe will continue to depend on these technologies for years.
Author: Koen Stegeman
Magazine: CRN, January 2006
The impact of RFID on corporate networks
Radio frequency identification (RFID) will have a major impact on corporate networks in the coming years, particularly within logistics, retail and production environments. It is therefore of importance to network resellers to understand the ins and outs. CRN gives you a hand.
Author: Koen Stegeman
Magazine: Computable, 23 September 2005
VoIP via 085- and 091-numbers
The new numbering system in the Netherlands is an important stimulus for a Voice over IP breakthrough. There are, however, still a few snags in the use of VoIP in combination with numbers that are to be used nomadically.
Author: Koen Stegeman
Magazine: Computable, 6 May 2005
Important role for RFID in logistical operations for Iraqi Freedom
The U.S. Army has developed the In-Transit Visibility (ITV) system in conjunction with Unisys. This allows goods flows to be monitored using radio frequency identification (RFID). Brigadier General Charles W. Fletcher, responsible for the entire logistical operation during the Iraq invasion, was in the Netherlands recently to relate his experiences with RFID.
Author: Koen Stegeman
Magazine: Tijdschrift voor Marketing, April 2005
Advertising and editing merge in mixed formats
Mixed formats. A mix of advertising and editorial content. These are used ever more frequently in order to be able to reach the end user in the jungle of ads. Research shows that the use of mixed formats in magazines can be an effective tool. In the case of television it depends on the target group and the type of program.
Author: Koen Stegeman
Magazine: Computable, 3 December 2004
Eastern Europe a shining example for banks
Can banks continue to overhaul their IT motors or should they take radical measures? Bob Giffords, EMEA Director of Financial Insights (part of IDC) thinks that it is the time for banks in Europe to make some tough decisions. The major example: Eastern Europe.
Author: Koen Stegeman
Magazine: Computable, 27 February 2004
CC-technology brings clarity to ambiguous language
CC-technology assists in creating clarity in the case of the use of language that is unspecific or could have double meanings. The developers of this technology see an important application in ICT architecture in future. TNO Telecom is currently working on additional improvements.
Author: Koen Stegeman
Magazine: Computable, 21 March 2003
ERP has grown up
ERP is beyond hype. The software must above all provide tangible benefits and, preferably, as quickly as possible. What is the return on investment (ROI) - a question posed to the major ERP providers more and more often by (potential) customers.
